Townsville

Privacy Policy

Effective October 16, 2026

Townsville (the "Game") is made by Greenfield Labs LLC ("we", "us"). This policy explains what information the Game uses, why, and the choices you have. In short: there's no account or sign-in, we don't run our own servers, and your town is saved on your device. If you turn on iCloud Save, a copy is also kept in your own iCloud account. The Game does contain third-party software from Unity that sends information off your device: the Unity LevelPlay ad system, used for optional reward videos, and Unity's in-app purchase system. Both are described below.

Information the Game keeps on your device

The Game saves your town in a file on your device so you can pick up where you left off. The file holds your town's name and its buildings, fields, factories and animals; your coins, cash, XP and level; your barn and the goods in it; the land you've expanded into; helicopter orders, the train, quests, daily goals and your login calendar; Season Pass progress, treasures, upgrades and the Mine; your tutorial progress; how many reward videos you've watched (today and in total); purchase records (the items you own, how many purchases you've made, and the App Store transaction IDs of up to 200 recent purchases, so a purchase is never delivered twice); when the town was created and when you last played; and a Player ID, a random code the Game creates for your town. The Game also keeps a backup copy of the previous save, and if it ever finds a damaged save file it sets it aside instead of deleting it.

Your settings are kept separately: Sound effects, Music, Vibration, Reminders and Holiday mode, whether the Game has already asked about notifications and offered iCloud Save, and a few interface details. The Game also writes a diagnostic log on your device. It lists game events (for example a purchase being started, reminders being scheduled or an iCloud sync), each with the time, your level and a random session code, plus your Player ID and, at the start of each session, your device model, iOS version and app version. The Game never sends this log anywhere. It's limited in size, and older entries are deleted automatically.

If you use iCloud Save, a small file also records whether it's on, a random ID for this installation and what this device last synced. Before the Game loads a town from iCloud in place of the one on this device, it keeps a copy of this device's town on the device.

The Game doesn't send any of this to us. Your town is copied to iCloud only if you turn on iCloud Save (see below). Like other app data, these files are included in your iCloud Backup or computer backup if you make one, and they come back if you restore your device from that backup. Deleting the Game erases them from your device, but copies in existing backups remain until those backups are deleted or replaced. The ad and purchase software in the Game (Unity LevelPlay, ironSource, Unity Ads and Unity IAP) also keeps its own files on your device, such as settings, cached ads and purchase records, and iOS holds any scheduled reminders. Deleting the Game removes all of these too.

iCloud Save

iCloud Save is optional and stays off until you turn it on with the "iCloud Save" switch in Settings. The Game suggests it once, after you reach level 5. It is also turned on if you choose to continue a town from iCloud on a new device. While it's on, the Game keeps one copy of your town in your iCloud account using Apple's iCloud key-value storage, so the same town can be played on your iPhones and iPads that are signed in to the same Apple Account. The copy contains your whole saved town as described above. It also holds a short summary that the Game shows when you choose between two towns (town name, level, XP, coins, cash, number of buildings, when it was saved and whether that was on an iPhone or an iPad), your Player ID, a random ID for the installation that saved it, the app version and some sync bookkeeping.

Apple stores and syncs this copy on its servers as part of your iCloud account, under Apple's privacy policy. We don't run a server and can't see, change or delete it. iOS syncs it in the background while your device is signed in to iCloud. The Game checks iCloud when it starts, when you come back to it and when another of your devices saves. It saves new progress every few minutes while you play, shortly after a purchase and when you leave the Game. Even while iCloud Save is off, the Game looks in its iCloud storage when it starts, so that a new installation can offer to continue a town you saved there before. Nothing is uploaded unless iCloud Save is on.

To stop syncing, turn off iCloud Save in Settings. Turning it off doesn't delete the copy that's already in iCloud, and the Game has no option that deletes it. It is stored in your Apple Account, so it is removed only if that account's iCloud data is deleted; Apple handles requests about your account at privacy.apple.com.

In-app purchases

Purchases are processed by Apple through the App Store and charged to your Apple Account. We never see or store your payment details. The Game has no subscriptions. Coins and cash are virtual items with no real-world value.

Everything the Game sells (cash and coin packs, the one-time Starter Pack and Builder Bundle, and Season Pass Premium for the current season) is added to your town when the purchase completes. It is saved with your town, so it moves with your town through iCloud Save or a device backup, but it can't be restored from the App Store into a different town. "Restore Purchases", in Settings and at the bottom of the Store, asks the App Store again for any purchase that wasn't finished and for permanent items your Apple Account owns; the Game currently sells no permanent items. The Game also checks for unfinished purchases every time it starts. If a purchase needs approval through Ask to Buy, it arrives once it's approved.

Purchase information sent to Unity

The Game uses Unity In-App Purchasing (Unity IAP), made by Unity Technologies, to talk to the App Store. Unity IAP automatically sends a report to Unity when you tap to buy something, when a purchase is paid, when it fails or you cancel it, and when the item is delivered. Each report includes the item (its ID, type, name, description, price, currency and quantity); what happened, with the reason and any error message if the purchase failed or was cancelled; for paid and completed purchases, the App Store transaction ID and original transaction ID, Apple's signed transaction, the app receipt and related App Store details; your device's vendor identifier (IDFV, an ID Apple gives each developer that stays the same across that developer's apps on your device); your device model, iOS version, language and preferred languages, when your device last started up, and its total storage capacity; and the Game's version, the Unity versions it uses, when the Game was installed and when each event happened.

Unity says this data is collected on behalf of app developers, as described in its Developer Data framework, and it is handled under Unity's Game Player and App User Privacy Policy. It doesn't include your name, email address, payment details or advertising identifier. As with any connection to a server, Unity's servers can also see your device's IP address. Unity IAP is needed for purchases to work, and the Game has no setting to turn these reports off.

Unity IAP also passes each App Store purchase (transaction ID, item, date and Apple's signed transaction details) to the Unity Ads software in the Game once it has started, so Unity Ads can measure whether ads lead to purchases.

Advertising

The Game is free to play, and its only ads are optional reward videos. An ad plays only when you tap a purple button with a play icon that offers a bonus, such as "Watch" on the Free chest in the Store. Reward videos can speed up a timer, bring a new helicopter order right away, double the taxes you collect at the Town Hall, open a free chest or bring the train back early, each a few times a day. There are no banner ads and no ads that interrupt your game.

Ads come from Unity LevelPlay, which works with two ad networks in the Game: ironSource Ads and Unity Ads. No other ad networks are included. Test versions of the Game, including versions tested through TestFlight, and our own development devices receive test ads rather than real ones.

To show, measure and protect ads, these providers collect information such as your device's advertising identifier (IDFA), but only if you allow tracking; your vendor identifier (IDFV); your IP address and the approximate location it reveals; your device model, iOS version, language, time zone, mobile carrier and network type; other device details such as battery level, screen brightness, volume, free storage and memory, when the device last restarted and whether it has been jailbroken; readings from your device's motion sensors (Unity Ads can use these, and iOS doesn't ask permission for them); and which ads you're shown and how you interact with them. They also receive crash and diagnostic reports from the ad software itself; data from the ironSource Ad Quality tool built into the ad software, which watches the ads shown in the Game to catch broken or inappropriate ones; install measurement through Apple's SKAdNetwork, which lets advertisers count app installs from ads without identifying you; and the purchase information Unity IAP passes to Unity Ads. The ad software may load a video in the background so that one is ready when you tap, so the providers can receive this device information even if you never watch an ad.

LevelPlay, ironSource Ads and Unity Ads are all part of Unity, and their use of this information is governed by Unity's Game Player and App User Privacy Policy, which covers Unity LevelPlay and Unity Ads. See also Unity's Privacy Policy.

The ad software doesn't start right away. It stays off during the tutorial; after it, at a calm moment, the Game shows Apple's App Tracking Transparency prompt, and the ad software starts only once you've answered. If you answered on an earlier visit, or tracking is turned off on your device so iOS doesn't show the prompt, the ad software starts when the Game opens. The Game passes your answer to LevelPlay and every network it works with: "Allow" counts as your consent to personalized advertising and lets the ad providers use your advertising identifier; "Ask App Not to Track" (or tracking turned off on your device) counts as no consent, the advertising identifier isn't available, and the Game also sends the ad providers a "do not sell or share" signal. Reward videos work either way. The Game doesn't show a separate consent screen, so your answer to Apple's prompt is the only choice it passes on. You can change it at any time in iOS Settings > Privacy & Security > Tracking, and the Game uses your new choice the next time it starts.

Analytics and crash reports

We don't run any servers, and the Game sends nothing to us. It has no analytics service of its own: the diagnostic log described above stays on your device. Unity's cloud analytics, crash reporting, performance reporting and engine diagnostics are switched off. Apart from Apple's App Store and iCloud, the Game's network traffic comes from the ad and purchase software described above and from the Unity engine itself, which may send basic hardware details to Unity. The Game's links ("Privacy Policy", "Terms of Service" and "Help & Support" in Settings) open this page, Apple's standard Terms of Use and our support page in your web browser.

Apple shares crash reports and app usage statistics with us only for TestFlight testers and for players who have turned on Share With App Developers in iOS Settings > Privacy & Security > Analytics & Improvements. We see these in a form that doesn't tell us who you are, and we use them only to fix problems and improve the Game.

Notifications

Townsville only uses reminders created on your device. It can't receive push notifications, so neither we nor anyone else can send you messages through it. The Game doesn't ask for notification permission when you first open it. It asks after you reach level 3, usually with a question from Mayor Maple before iOS shows its permission prompt. You can also turn on the "Reminders" switch in Settings.

If you allow notifications, the Game schedules up to 8 reminders each time you leave it, for things that will be ready: crops, factory goods, animals, construction, the train, full Town Hall taxes, the start of a new day and, once you have a Mine, restocked pickaxes. Reminders of the same kind are grouped, and any that would arrive between 10 pm and 8 am (your local time) are moved to 8 am. When you come back, the Game clears them and the app badge. The reminders are written on your device from your saved town, and no data is sent to us.

To stop reminders, turn off "Reminders" in Settings, which also cancels any that are already scheduled, or turn notifications off in iOS Settings > Notifications > Townsville. Going away for a while? Turn on "Holiday mode" in Settings, under Reminders: the Game cancels any reminders that are already scheduled and schedules none while it's on. Your town keeps going and your login calendar waits. Turn it off in Settings, or with "Turn off" on the welcome-back screen when you return, to get reminders back.

Other device features

The Game uses vibration (haptics) for feedback, which you can turn off with the "Vibration" switch in Settings. Tapping your Player ID (with the copy icon) near the bottom of Settings copies it to the clipboard so you can paste it into an email to us. The Game doesn't use your camera, photos, microphone, location services, contacts or Bluetooth, and its own code doesn't read your motion sensors (the Unity Ads software can, as described under Advertising).

If you contact us

If you email us at support@greenfieldlabs.llc, we receive your email address, any name attached to it and whatever you put in your message, such as your Player ID. We use it only to reply and to fix the problem you report, and we don't share it with advertisers. Ask us and we'll delete it.

What we don't do

Beta testing

If you test a pre-release version through Apple TestFlight, Apple shares limited information with us, such as your name or email address (as entered in your invitation), device and app version, crash reports and any feedback or screenshots you choose to send. We use it only to improve the Game. See TestFlight & Privacy.

Test versions use LevelPlay's demo account, so the ads you see are test ads, but the ad software itself is real: it contacts LevelPlay and the ad networks and collects the information described under Advertising, just as it would with real ads. Some early test versions show only placeholder ads labelled "MOCK AD", which the Game draws itself without contacting any ad network. Purchases in TestFlight go through Apple's test environment, and you aren't charged. Everything else works as described in this policy, including Unity IAP's purchase reports and iCloud Save.

Children

The Game is a general-audience farming and town-building game and is not directed to children under 13. It doesn't ask for your age. It tells its ad providers that it is not directed to children, so ads may be personalized if you allow tracking. We don't knowingly collect personal information from children. Parents can block or approve purchases with Screen Time or Ask to Buy. If you believe a child has given personal information to us or to an ad provider through the Game, contact us and we'll help.

How long information is kept, and how to delete it

Your town, settings and diagnostic log stay on your device until you delete the Game, and in your device backups until those are deleted or replaced. The iCloud copy stays in your iCloud account until that account's iCloud data is deleted; turning off iCloud Save doesn't delete it, and the Game has no option that does. Purchase reports and ad data are kept by Unity under its privacy policy, and your purchase history is kept by Apple. We keep emails you send us only as long as we need them to help you, and we delete them when you ask.

Your rights

Depending on where you live (for example under the GDPR, the UK GDPR or US state laws such as the CCPA), you may have rights to access, correct or delete personal information, or to object to or opt out of its use. We hold very little: emails you send us, what TestFlight shares if you're a tester, and the crash reports and statistics Apple shares in a form that doesn't identify you. Contact us and we'll handle requests about the first two directly. Purchase reports from Unity IAP and ad data from LevelPlay, ironSource Ads and Unity Ads are held by Unity, which you can contact through Unity's privacy policy. We're happy to help with those requests too. Apple holds your iCloud Save copy and your purchase history as part of your Apple Account, and handles requests about your account at privacy.apple.com. Deleting the Game erases everything it stored on your device.

We don't sell or hand over personal information ourselves. However, the ad providers in the Game collect your advertising identifier (if you allow tracking) and device information to show personalized ads, and under some US state laws that can count as "selling" or "sharing" personal information, or as "targeted advertising". To opt out, choose "Ask App Not to Track" or turn tracking off in iOS Settings > Privacy & Security > Tracking; the Game then also sends the ad providers a "do not sell or share" signal. You can also contact us.

Changes

If this policy changes, we'll update this page and its effective date.