Bedtime vs. Nightmares

Privacy Policy

Effective November 5, 2026 · iPhone, iPad and Android

Bedtime vs. Nightmares (the "Game") is made by Greenfield Labs LLC ("we", "us"). This policy explains what information the Game uses, why, and the choices you have. In short: there's no account or sign-in, and we don't run our own servers. Your saved game stays on your device (and, on iPhone and iPad, in your own iCloud). The Game shows ads through Unity LevelPlay (ironSource Ads and Unity Ads), and for players 13 and over it can send play statistics to Unity Analytics, which help us balance the Game and fix problems. To learn which of our own ads brought players to the Game, it reports installs, sessions and purchases to Singular, a measurement service. A one-time age question decides what happens: players under 13 get only ads that aren't based on them, never have their advertising identifier used and send no play statistics. In the European Economic Area, the UK and Switzerland, the Game asks first: ads are personalized, Singular measures your install and play statistics are sent only if you say yes, and players younger than their country's age of digital consent are treated as a no. Everywhere else, play statistics are on unless you turn them off in Settings.

Information the Game keeps on your device

The Game saves your progress in a file on your device: the levels you have beaten and their stars, the toys you own and their levels, your Bedroom upgrades, coins and gems, the team you last picked, the nightmares you have met (for the Bedtime Book), the storybook pages you have seen, your awards (achievements), your Hard Mode badges, the tips and guided moments you have seen, your best Endless run, your Daily Dream streak, daily quests, daily rewards and free chest timers, the treats and rewards of seasonal events, and a few statistics (battles played and won, monsters defeated, reward ads watched, purchases made). Your coins and gems are kept as a tally for each of your devices, so that progress from two devices adds up correctly (on iPhone and iPad, where your devices share one save, under a short ID made from a random number and part of the identifier for vendor; on Android there is a single tally). The file also holds your settings (music and sound volumes, vibration, Battery Saver, screen shake and flashes, language, reminders and sharing play data), the answer to the age question (see Age question), your answers to the Ad & data choices card if you were asked (see Ad & data choices), the kid you drew and named on the Sleepyhead screen with the wardrobe you own, the Looks you own and wear, how often the Game has asked for a rating, counters for the ads between battles, and your purchase records (the items you own and the transaction IDs of recent purchases).

On iPhone and iPad, your progress is also synced through your own iCloud account (iCloud key-value storage), so your devices signed in to the same Apple Account share one game, and a reinstalled Game picks up where you left off. It stays in your iCloud: we can't see it. Each device keeps its own settings, reminder and play-data choices, Ad & data choices and age answer: another device's copy never changes them. On Android, the saved game stays on your device; Android may include it in your device backups, depending on your settings. Deleting the Game removes the file from your device. "Reset Progress" in Settings starts over (on iPhone and iPad, on every device that shares your iCloud save) but keeps your purchases, settings, the kid you drew with their wardrobe, your Looks, seasonal event rewards, the age answer and your Ad & data choices.

The kid's name and look never leave your device, your iCloud or your own device backups, and your answer to the age question isn't even copied to iCloud: none of them are sent to us, to Unity or to any ad network.

Age question

The first time you open the Game, before any ads or play statistics start, it asks for your year of birth (and the month, only when the year alone can't tell whether you're 13 or 16 yet or, in the EEA, UK and Switzerland, whether you've reached your country's age of digital consent). The question suggests no answer and can't be skipped. It's asked once on each device, and only the answer is kept, in the saved game; it can't be changed in the Game, and it's asked again only if the Game is deleted and reinstalled (on Android, unless your device restores the Game's data from a backup). The age is worked out again at every launch, so a player moves up a group as they get older. The Game uses it to decide what the ad networks may do and whether play statistics may be shared:

Ad & data choices (EEA, UK and Switzerland)

In the European Economic Area (the EU, Iceland, Liechtenstein and Norway), the UK and Switzerland, personalized ads and play statistics need your yes first. The Game also counts Guernsey, Jersey, the Isle of Man, Gibraltar and the EU's outermost regions (such as the Canary Islands and Réunion) as part of this region. Right after the age question, before any ad is requested or any play statistics are sent, players there who have reached their country's age of digital consent see the "Ad & data choices" card. It asks two questions: "Ads picked for you" (may our ad partners use information from this device to pick ads you might like, and to tell us which ad brought you to the Game?) and "Anonymous play data" (may the Game send us play statistics so we can balance it? See Play statistics). "Yes to both" and "No to both" are the same size, "Choose each" lets you answer the two one by one with nothing picked in advance, and "Privacy policy" opens this page. The first time, the card stays until you answer. If you started playing before the card was added to the Game, it appears once at your next launch.

Your answers stay on this device, like the age answer: they aren't synced to your other devices, and each device asks once. You can change them at any time in Settings > Privacy > Ad & data choices. The "Share anonymous play data" switch in the same place is the same answer as the second question. A change applies at once: the ad networks are told your new answer about ads, a no stops Singular (see Measuring our ads), and turning play data off stops it straight away.

The age of digital consent is the age from which you can give this kind of consent yourself. The Game uses 13 in the UK, Belgium, Denmark, Estonia, Finland, Latvia, Malta, Portugal, Sweden, Norway and Iceland; 14 in Bulgaria, Cyprus, Italy and Spain; 15 in the Czech Republic, France, Greece and Slovenia; and 16 in the rest of the region, including Germany, Austria, Lithuania, Switzerland, Guernsey, Jersey, the Isle of Man and Gibraltar. Territories use their country's age (for example 15 in Réunion, 14 in the Canary Islands). Players there who are 13 or over but younger than their country's age aren't asked and are treated as a no to both questions: their ads aren't personalized, Singular doesn't run, they never see the tracking question on iPhone and iPad, and they send no play statistics. Settings > Privacy tells them at which age the choices open, and once they reach it the card appears at the next launch (unless they already answered it on this device). The Game doesn't ask for a parent's consent instead.

To tell whether you're in the region, and which country's age applies, the Game looks at the country of your App Store account on iPhone and iPad, and at your device's region setting and the countries of your SIM card and mobile network on Android. It doesn't use your IP address or your location for this, so if your App Store account is from a country outside the region, the Game treats you as outside it even if you live there. If any of these countries is in the region, you're treated as in the region, and the highest of their ages applies. If the Game can't tell your country at all, it treats you as in the region and uses 16. It checks again each time the Game starts.

The first Google Play release of the Game (October 17, 2026) and TestFlight builds 16 and earlier don't have the Ad & data choices card and send no play statistics: in the region, they don't ask first and don't tell the ad networks your answer. If you're in the region and have never seen the card, update the Game to get it.

Advertising

The Game shows ads through Unity LevelPlay, a mediation service from Unity Technologies (formerly ironSource), which picks an ad from ironSource Ads or Unity Ads. There are two kinds of ads. Reward videos are always your choice: you tap to watch one for double coins after a battle, a second chance, extra Glow at the start of a battle, the free toy chest, free gems in the Shop or a doubled daily reward. An ad between battles can appear only after a battle you win, once you have beaten level 6, at most once every three battles and two minutes apart; never during a battle or after a loss. Buying No Ads turns off the ads between battles, and every reward then comes without a video. The ad software starts only after the age question has been answered (and, where they apply, the Ad & data choices card and the tracking question below), so the ad networks know how to treat the player from the first request. If you own No Ads when the Game starts, the ad software isn't started at all and the tracking question isn't asked.

To show and measure ads and to prevent fraud, these ad networks receive, through their software built into the Game: your IP address and the approximate location they work out from it; device and app information (such as device model, operating system, language, screen and app version); device and installation identifiers other than the advertising identifier (such as an ID for this installation of the Game and, on iPhone and iPad, the identifier for vendor); diagnostics; how you interact with ads; and, where allowed, your device's advertising identifier. Unity Ads may also receive information about in-app purchases. Players under 13 are flagged as children and their advertising identifier isn't used (see Age question). The ad networks use this information under their own privacy policies: Unity's privacy policy for game players (Unity Ads and Unity LevelPlay); ironSource is now part of Unity, and its old privacy page leads to Unity's privacy center.

On iPhone and iPad, players 13 and over are asked once, with Apple's App Tracking Transparency prompt right after the age question, whether ads may use their advertising identifier (IDFA) to track them across other companies' apps and websites, which also lets Singular use it to tell us which ad brought them to the Game. In the EEA, UK and Switzerland, this prompt appears only after a yes to "Ads picked for you" on the Ad & data choices card (if you change it to yes later in Settings, at the next launch). If you don't allow it, ads aren't personalized with that identifier and Singular doesn't receive it. You can change your answer at any time in iOS Settings > Privacy & Security > Tracking. On Android, you can reset or delete your advertising ID, or opt out of ad personalization, in your device's Settings > Privacy > Ads (the wording varies by device). Where your Android device supports them, the ad networks may also use Android's ad privacy features (ad topics and ad measurement), which you can turn off in your device's ad privacy settings.

In the European Economic Area, the UK and Switzerland, ads are personalized only if you say yes to "Ads picked for you" on the Ad & data choices card (see Ad & data choices). The Game tells the ad networks your answer before they start. With a no, and for players younger than their country's age of digital consent, Singular doesn't run and the ad networks are told there's no consent: you still see ads just as often, just not picked for you, and on iPhone and iPad the tracking question isn't asked.

We list the companies authorized to sell ad space in our games in our app-ads.txt file, at greenfieldlabs.llc/app-ads.txt. It helps advertisers check that the ads they buy really appear in our games; it contains no information about you.

Measuring our ads (Singular)

We advertise the Game in other apps, through Unity Ads. To learn which of those ads brought players to the Game, and to pay only for the installs our ads really brought, the Game uses Singular, an attribution service from Singular Labs, Inc. Singular's software in the Game reports the install, each time the Game is opened (a session) and each purchase you pay for, and matches them with the ads that were shown or tapped. It then tells Unity Ads, our advertising partner, which installs and purchases its ads brought, and it tells us the totals. Singular doesn't show ads, and the Game doesn't use it to pick the ads you see.

Singular starts at the same moment as the ads: after the age question and, where they apply, the Ad & data choices card and the tracking question. It receives your IP address and the approximate location it works out from it; device and app information (such as device model, operating system, language and region setting, screen and app version, and how the Game was installed); device and installation identifiers (on iPhone and iPad, the identifier for vendor, IDFV; on Android, the Android ID and Google's app set ID, and the install referrer that Google Play keeps for the Game); when the Game was installed and opened; and, for each purchase you pay for, the product, its price and currency and the store receipt, which Singular checks with Apple or Google to count only real purchases. Restored purchases aren't reported. Where allowed, it also receives the advertising identifier: on iPhone and iPad only if you allowed tracking (see Advertising), on Android unless you've deleted it or turned it off in your device's settings. On iPhone and iPad, Singular also uses Apple's SKAdNetwork, which measures ads without identifying you.

Singular never receives your name, your age answer, the kid's name or look, or your play statistics. Changing "Ads picked for you" to no in Settings > Privacy stops Singular at once, also at later launches, until you say yes again. Singular handles this information as our service provider, under its agreement with us and its privacy policy. Unity Ads uses what Singular tells it about its own ads under Unity's privacy policy.

Play statistics (Unity Analytics)

To find levels that are too hard, balance the Game and fix errors and slow spots, the Game sends gameplay events to Unity Analytics, a service of Unity Technologies (see Who is responsible). The Game calls them "anonymous play data" because they never include your name or contact details. Strictly speaking they're pseudonymous: they're tied to a random ID for your installation of the Game (and a device identifier, below), not to you by name. Whether they're sent depends on your age and where you are:

Turning sharing off stops it at once: nothing recorded after that is sent.

The events describe what happens in the Game: at the start of each session, your highest level, coin and gem balances, battles played, days since you started, days since you last played, your Daily Dream streak, which day of the daily gift week you're on, how far you are on a seasonal event's track, language and platform; levels started and finished (for example the game mode and special rules, the result and stars, the number of tries, how long it took, the team of toys, hearts lost, which monsters reached the bed and the coins earned); screens opened and how you move around the level map; settings and volumes changed; tutorial steps and guided moments; coach tips and the free Sweet Dreams boost; coins and gems earned and spent (including the Looks and wardrobe items you buy); upgrades; awards; storybook pages; seasonal event treats collected; reminder choices and notification permission, which kinds of reminders were scheduled and which one you opened the Game from; Shop visits and purchases started and finished (the product and whether it went through, not your payment details); and which ad placements were shown or watched.

To find and fix problems, the Game also sends how smoothly each battle ran on your device (average, typical and slowest frame times, the share of slow frames, the most toys and monsters on screen at once, the most memory used by the Game's scripts, and whether the Game's Battery Saver setting was on); how long the Game takes to make its music and sounds on your device; and short error reports when an error happens while you play. An error report holds the error message with file and folder paths, long IDs and all numbers removed (at most 120 characters), the name of the function where it happened (without file names or line numbers), the screen you were on, and a code made from the cleaned-up message and the top few function names that groups identical errors. Each error is reported once per launch, at most ten per launch; nothing else from the Game's logs is sent. On Android, when you next open the Game it also sends why it last closed, as Android recorded it (for example a crash, the device running low on memory, or you closing it), whether it was on screen, how much memory it was using, and how long ago that was.

The events never include your name, the kid's name or look, your age answer, your email, your location or the advertising identifier.

Unity's software adds its own information: a random installation ID (created on your device the first time the Game starts, and the same for every event from that installation), the device model, operating system, processor and graphics chip, memory, screen size, language and region setting, app version, battery level and volume setting, and when sessions start and end. It also includes a device identifier: on iPhone and iPad, the identifier for vendor (IDFV), which is the same for all of our apps on that device; on Android, an identifier Unity's engine derives from the device's Android ID. Never the advertising identifier. Unity also receives your IP address when the Game sends play statistics, and works out your country from it. With real purchases, Unity's in-app purchase software also records, while you share play data, each purchase (the product, its price, the store's transaction ID and the store receipt) and each failed purchase (the product and the reason). Unity keeps this data for 13 months by default. We use it only to run and improve the Game, never for advertising, and we don't combine it with what the ad networks collect.

To delete your play statistics, tap "Delete my play data" in Settings > Privacy. It's there for every player 13 and over, even when sharing is off. After you confirm, the Game turns sharing off and asks Unity to delete the play statistics tied to this installation's ID; your game progress stays. You'll see "Deletion requested. Sharing is off." Unity's software keeps sending the request, across launches if needed, until Unity has it, as long as you leave sharing off and keep the Game installed: turning sharing back on before the request has reached Unity cancels it. Unity then deletes the data from its servers. If Unity's services aren't running at that moment, the Game says it couldn't reach the server instead: sharing is still off, and you can try again later. The request covers this installation of the Game: if you deleted and reinstalled it, data sent by the earlier installation has a different ID, unless Android restored the Game's data from a backup (see Your rights).

In-app purchases

Purchases are processed by Apple through the App Store on iPhone and iPad, and by Google through Google Play on Android. We never see or store your payment details. The Game talks to the store through Unity's in-app purchasing software, records what you bought on your device and, as described above, reports purchases to Unity Analytics while you share play data, and reports purchases you pay for to Singular (see Measuring our ads). Purchases that are waiting for approval (such as Ask to Buy, or a payment that completes later on Google Play) are delivered once they're approved.

The Game has no subscriptions. The Starter Pack (300 gems, 5,000 coins and the Lava Lamp toy), No Ads (no ads between battles, and every ad reward without a video) and the Coin Doubler (double coins from every battle) are permanent and can be restored with "Restore Purchases" in Settings or the Shop on a device signed in to the same Apple Account or Google account; on iPhone and iPad they also sync with your saved game through iCloud. The five gem packs are used up when you buy them and can't be restored.

Notifications

The Game can send friendly reminders: when the free toy chest has refilled, for a new day's gift and Daily Dream, for a Daily Dream streak, on the first and last day of a seasonal event, and a hello after a few days away. They're at most one a day, only during the day (after school on weekdays, from mid-morning on weekends), never at night or during school hours. They're scheduled on your device: there are no push notifications, and the reminders' text is never sent anywhere. While you share play statistics, the Game reports whether you said yes to reminders, whether your device allowed them, how many and which kinds of reminders were scheduled, and which reminder you opened the Game from (see Play statistics). The Game offers them once, after a good moment, never when you first open it, and asks for your device's permission only if you say yes. You can turn them off in Settings > Reminders, or in your device's notification settings.

Other device features

The Game doesn't use your camera, photos, microphone, contacts or precise location. It uses vibration (haptics), which you can turn off in Settings, and, on iPhone and iPad, Game Center for awards if you're signed in to Game Center. After a good moment, such as a first boss win, the Game may ask for a rating with the store's own prompt: Apple's on iPhone and iPad, and Google Play's in-app review on Android (only for players 13 and over). Apple or Google decides whether it appears, and your rating goes to the App Store or Google Play, not to us. The daily rewards, quests, Daily Dream, free chest and seasonal events use your device's date and time. The Privacy and Support buttons in Settings open this website.

Other companies involved

Unity Technologies provides the game engine, Unity Analytics, in-app purchasing software, Unity LevelPlay and Unity Ads. ironSource (a Unity company) provides ironSource Ads. Singular Labs, Inc. provides Singular, which measures which of our ads brought players to the Game. Apple provides the App Store, iCloud, Game Center and TestFlight; Google provides Google Play. The Unity engine itself also sends basic hardware and software details (such as the device model, operating system, processor, graphics chip and memory) to Unity when the Game starts. This is part of the engine and separate from play statistics: it doesn't wait for the age question and doesn't depend on the choices described in this policy. Each handles information under its own privacy policy: Unity, ironSource (now part of Unity: Unity's privacy center), Singular, Apple, Google. Unity processes play statistics for us under its Data Processing Addendum (see Who is responsible). Unity, ironSource and Singular may process information in the United States and other countries (see Transfers outside Europe).

What we don't do

Beta testing

If you test a pre-release version through Apple TestFlight or a Google Play testing track, Apple or Google shares limited information with us, such as your name or email address (as entered in your invitation), device and app version, crash reports and any feedback you choose to send. We use it only to improve the Game. See TestFlight & Privacy. Test versions otherwise work as described in this policy. Many test versions show the Game's own labelled test ads, which send nothing to the ad networks, and don't run Singular; release candidates show real ads. Purchases in TestFlight use Apple's test system and aren't charged. On a Google Play testing track, purchases are free only for accounts we've set up as license testers; anyone else is charged as usual. TestFlight builds 16 and earlier don't have the Ad & data choices card and send no play statistics (see Ad & data choices).

Children

The Game is made for players 13 and over, but younger children may play it too. That's why it asks every player's age once, before any ads or play statistics start (see Age question), and protects players under 13: the ad networks are told they're children, show them only ads that aren't based on them and don't receive their advertising identifier, the Game never asks them for tracking permission, and it sends no play statistics for them at all. The ad networks still receive the other information listed under Advertising, such as the IP address and device information, to show and count ads and to prevent fraud, Singular measures their install without any advertising identifier and is told they're under 13 (see Measuring our ads), and the Unity engine sends its basic hardware details for every player (see Other companies involved). For players 13 and over, play statistics are used only to run and improve the Game, never for advertising, and can be turned off and deleted in Settings > Privacy; in the EEA, UK and Switzerland they're sent only with a yes from players who have reached their country's age of digital consent (see Ad & data choices). Parents can also block or approve purchases with Apple's Screen Time and Ask to Buy, or Google Play's parental controls. If you believe a child's information has been collected in a way this policy doesn't describe, contact us and we'll help.

Who is responsible

Greenfield Labs LLC is responsible for the information this policy describes that the Game handles for us (under the GDPR, we're its "controller"). You can reach us at support@greenfieldlabs.llc. Unity processes play statistics for us, as our processor under Unity's Data Processing Addendum. Singular measures installs and purchases for us as our processor (service provider), under its agreement with us. The ad networks handle what their software collects under their own privacy policies (see Advertising), and Apple and Google do the same for their stores, iCloud and Game Center.

In the EEA, the UK and Switzerland, we send play statistics to Unity Analytics, Singular measures your install, and the ad networks may personalize ads, only with your consent: your answers on the Ad & data choices card (or the "Share anonymous play data" switch, for play statistics) and, on iPhone and iPad, Apple's tracking prompt. You can withdraw it at any time in Settings > Privacy (and in iOS Settings for tracking). That stops further collection but doesn't undo what was already sent; "Delete my play data" does that for play statistics. Saving your game, keeping your settings and delivering what you buy happen on your device and through Apple or Google, to provide the Game you asked for. If you email us, we use your message and address only to answer you. Ads that aren't personalized are how the free Game is paid for: to show and count them and to prevent fraud, the ad networks receive the information described under Advertising.

You don't have to give us any information to play. The age answer is required, but it stays on your device. Play statistics, personalized ads and, in the EEA, UK and Switzerland, Singular's measurement are optional. The ad networks' software receives the information listed under Advertising whenever it runs; if you own No Ads, it isn't started from your next launch.

Transfers outside Europe

Unity, ironSource and Singular may process information in the United States and other countries outside Europe, where data protection laws may differ from yours. For play statistics, Unity's Data Processing Addendum includes the European Commission's Standard Contractual Clauses, with the UK's addendum and the changes needed for Switzerland, for transfers out of the EEA, the UK and Switzerland. Unity's privacy policy for game players, which covers Unity Ads and Unity LevelPlay, says Unity uses Standard Contractual Clauses for transfers of personal data from the EEA and the UK to countries without an adequacy decision. Singular protects transfers of personal data out of the EEA, the UK and Switzerland under its data processing terms with us and its privacy policy. Apple and Google explain their own transfers in their privacy policies.

Keeping information safe

We don't keep your information on servers of our own. Your saved game stays on your device and in your own iCloud or device backups. Play statistics are kept by Unity under its Data Processing Addendum, which sets out the security measures Unity must take, and Singular keeps the measurement data under its agreement with us.

Your rights and deleting your data

Depending on where you live (for example under the GDPR in the EEA and UK, Swiss data protection law, or the CCPA in California), you may have rights to access, correct or delete personal information about you, to get a copy of it, to object to or restrict its use, to withdraw your consent at any time, to opt out of its sale or sharing, and to complain to the data protection authority where you live.

Much of this you can do in the Game: "Share anonymous play data" and Ad & data choices in Settings > Privacy change or withdraw your consent, and "Delete my play data" asks Unity to delete your play statistics (see Play statistics). There's no account, and the Game doesn't show its installation ID, so if you ask by email we may not be able to find the play statistics from your device: "Delete my play data" is the surest way to delete them. Your saved game is removed from a device by deleting the Game. On iPhone and iPad, "Reset Progress" also starts the iCloud copy over (keeping the items listed above), but the Game has no option that deletes the copy entirely: it is stored in your Apple Account and is removed only if that account's iCloud data is deleted (Apple handles requests about your account at privacy.apple.com). For information the ad networks hold, including opting out of its sale or sharing for personalized ads, you can turn off tracking or reset or delete your advertising identifier (see Advertising) and use their own privacy requests: Unity (Unity Ads and LevelPlay; ironSource is part of Unity). To stop Singular, change "Ads picked for you" to no in Settings > Privacy if you're in the EEA, UK or Switzerland; elsewhere, turn off tracking on iPhone and iPad or delete your advertising ID on Android so it gets no advertising identifier, and email us to have the measurement data from your device deleted (we handle that request with Singular).

Settings > Privacy shows your device's ID for privacy requests, with a "Copy device ID" button, for every player: on iPhone and iPad the identifier for vendor (IDFV); on Android the advertising ID or, for players under 13 or when there is none, the Android ID. It's the ID Singular and the ad networks know your device by. Include it when you email us a request about measurement or ad data, so we can find that data. For any other request, such as a copy of your play statistics, or if you'd like our help with any of these, email us at the address below; we handle requests about play statistics with Unity. Apple and Google handle requests about your purchase history.

Changes

If this policy changes, we'll update this page and its effective date, before any version of the Game that collects information in a new way is released.