Bedtime Survivors
Privacy Policy
Bedtime Survivors (the "Game") is made by Greenfield Labs LLC ("we", "us"). This policy explains what information the Game uses, why, and the choices you have. In short: there's no account with us, and we don't run our own servers. Your saved game stays on your device and in your own iCloud (iPhone and iPad) or, if you're signed in to Google Play Games, your own Play Games Saved Games (Android), where we can't see it. If you're signed in to Game Center or Google Play Games, they show the awards you earn. The only ads are reward videos you choose to watch, shown through Unity LevelPlay (ironSource Ads and Unity Ads); with the Sweet Dreams Pass there are no videos at all. For players 13 and over, the Game can send play statistics to Unity Analytics, which help us balance the Game and fix problems. A one-time age question decides what happens: players under 13 get only videos that aren't based on them, never have their advertising identifier used and send no play statistics. In the European Economic Area, the UK and Switzerland, the Game asks first: videos are picked for you and play statistics are sent only if you say yes, and players younger than their country's age of digital consent are treated as a no. Everywhere else, play statistics are on unless you turn them off in Settings.
Information the Game keeps on your device
The Game saves your progress in a file on your device: the nights you have won, with their stars, your Nightmare wins and how many times you have started each night; your heroes and their levels; your power-up ranks, Toy Workshop levels and Dream Cards with their levels; the toys, treasures and cards you have unlocked; your awards (achievements); what you have found for the Bedtime Book and the story pages you have seen; your coins and gems; your bedtime gift and Daily Dream streaks, your daily quests, the free chest's timer and how many reward videos you have watched today (for their daily limits); a few statistics and records (such as nightmares defeated, coins earned and your best time in the Longest Night); which announcements of something new the Game has already shown you; when the save was started and last written; and your purchase records (the permanent items you own and the store transaction IDs of your purchases). Your coins, gems and statistics are kept as a tally for each of your devices, each named by a random code made on that device, so that progress from two devices adds up correctly. The file also holds your settings (music and sound volumes, vibration, screen shake, damage numbers, fixed joystick, battery saver and reminders) and the hero and Dream Card you last picked.
A second, smaller file keeps this device's privacy answers: your answer to the age question (see Age question), whether you share play statistics, and your answers to the Ad & data choices card if you were asked (see Ad & data choices). The Game's own preferences on the device also keep this device's random code and, to notice when a backup of the Game has been restored onto a different phone or tablet, a short scrambled code (a hash) made from your device's identifier for vendor (iPhone and iPad) or Android ID; that hash stays on the device and is never put in your saved game or sent anywhere. Unity's software, Unity's in-app purchasing software, the ad software and, on Android, Google Play Games' software also keep some settings and data of their own on your device.
On iPhone and iPad, your progress is also synced through your own iCloud account (iCloud key-value storage), so your devices signed in to the same Apple Account share one game, and a reinstalled Game picks up where you left off. On Android, while you're signed in to Google Play Games, your progress is backed up the same way to Saved Games in your own Play Games profile, so your Android phones and tablets signed in to the same Play Games profile share one game, and a reinstalled Game picks up where you left off (see Google Play Games). The copy stays in your iCloud or your Google account: we can't see it. The progress of each device is merged with the copy, never overwritten by it, and iPhone and Android don't share a copy. Each device keeps its own settings and reminder choice: another device's copy never changes them. The privacy answers are never copied to iCloud or Play Games, so each device asks the age question (and, where they apply, the Ad & data choices) on its own. Like other app data, the files can be included in your device's backups (iCloud Backup or a computer backup on iPhone and iPad; on Android, depending on your settings). Deleting the Game removes the files from your device, but not the copy in iCloud or Play Games. "Reset progress" in Settings starts over (on every device that shares your iCloud or Play Games save) but keeps your purchases, your settings, the age answer and your Ad & data choices.
None of these files is sent to us. Your age answer isn't even copied to iCloud or Play Games: the ad networks are only told how to treat the player (see Age question), and play statistics never include it.
Google Play Games (Android)
On Android, the Game uses Google Play Games, Google's games service, for two things: to back up your saved game to Saved Games in your own Play Games profile and merge it between your Android phones and tablets, as iCloud does on iPhone and iPad, and to show your awards (achievements; the Game has 85) in Play Games. When the Game starts, Google Play Games signs you in automatically with your device's Play Games profile, if you have one, and Google shows its own banner when it does. This doesn't wait for the age question and is the same for every player, as with Game Center on iPhone and iPad: it's Google's service in your own Google account. If you aren't signed in, the Game checks again, without showing anything, each time you come back to it, and you can sign in yourself with "Sign in" next to "Cloud save: Google Play Games" in Settings, or with the "Google Play Games" button on the Awards screen.
While you're signed in, the Game sends Google, through Google's Play Games software built into it, a copy of your saved game (the progress file described under Information the Game keeps on your device, never the privacy file), and the awards you earn and your progress toward them. The copy is updated a few seconds after your progress changes (never during a night) and when you leave the Game, and read again every few minutes and when you come back, to pick up your other devices' progress. Google's software identifies you to Google by your Play Games profile: your Play Games player ID and nickname. Google keeps the copy and your awards, and shows the awards in Play Games, under its own privacy policy. The Game itself doesn't read your Play Games nickname or player ID, and nothing about your Play Games profile, the copy or your awards reaches us. On Google Play, the Game's Data safety section lists your Play Games nickname as Name (collected only if you sign in) and your player ID among User IDs, for app functionality.
If you aren't signed in (there's no Play Games profile on the device, or you cancelled the sign-in or it didn't work), the Game reads and writes nothing in Play Games: your saved game stays on your device only, your awards stay in the Game, and Settings says "Not signed in". When you sign in later, the Game first reads the copy already in Play Games and merges it with the progress on your device before it uploads anything, and it sends the awards you've earned so far. The Game has no Play Games sign-out or switch of its own. To stop using Play Games, sign out of it on your device: Google lets you change the account games sign in with, or sign out of all games, in your device's Settings (on most devices, Google > All services > Play Games > Sign in account; the wording varies by device) or in the Play Store's settings (see Google's help). Your progress then stays on your device only, and the copy already in Play Games stays there until you delete it.
To delete the copy, delete the Game's data from your Play Games profile: in the Play Store, tap your profile picture, then Settings > General > Play Games Profile > Privacy & Settings > Delete profile & game data, and delete Bedtime Survivors under "Delete individual game data" (see Google's help; the wording may change). You can also delete your whole Play Games profile there, or through your Google Account at myaccount.google.com. The Game itself has no option that deletes the copy: "Reset progress" starts it over (keeping your purchases), and deleting the Game leaves it in Play Games. An Android device of yours that is still signed in to the same Play Games profile saves its progress there again at its next sync.
Age question
The first time you open the Game, before any videos or play statistics start, it asks "What year were you born?" (and the month, only when the year alone can't tell whether you're 13 or 16 yet or, in the EEA, UK and Switzerland, whether you've reached your country's age of digital consent). The question suggests no answer, doesn't say what the answer changes and can't be skipped. It's asked once on each device, and only the answer is kept, in the privacy file described above; it can't be changed in the Game, and it's asked again only if the Game's data is deleted, for example when the Game is deleted and installed again (unless a device backup brings the data back). The age is worked out again at every launch, so a player moves up a group as they get older. The Game uses it to decide what the ad networks may do and whether play statistics may be shared:
| Age | What changes |
|---|---|
| Under 13 | The ad networks are told the player is a child (COPPA) and never to sell or share their information. They show only videos that aren't based on the player, and they don't receive the device's advertising identifier. On Android, only ad networks certified for Google Play's Families program are used. In the EEA, UK and Switzerland, the ad networks are also told the player hasn't agreed to personalized ads. The ad networks still receive the other information listed under Reward videos, such as the IP address and device information. The Game never asks for tracking permission and sends no play statistics. |
| 13 to 15 | The ad networks are told never to sell or share this player's information (CCPA). On iPhone and iPad, the Game asks once for permission to track (see Reward videos). Play statistics are shared unless turned off (see Play statistics). In the EEA, UK and Switzerland, personalized videos, the tracking question and play statistics all wait for the player's yes, which they can give only from their country's age of digital consent (see Ad & data choices). |
| 16 and over | On iPhone and iPad, the Game asks once for permission to track (see Reward videos). On Android, your device's ad settings apply. Play statistics are shared unless turned off. In the EEA, UK and Switzerland, personalized videos, the tracking question and play statistics all wait for the player's yes (see Ad & data choices). |
Ad & data choices (EEA, UK and Switzerland)
In the European Economic Area (the EU, Iceland, Liechtenstein and Norway), the UK and Switzerland, personalized videos and play statistics need your yes first. The Game also counts Guernsey, Jersey, the Isle of Man, Gibraltar, Svalbard and the territories of these countries that have country codes of their own (such as the Canary Islands, Réunion and Åland) as part of this region. Right after the age question, before any video is requested or any play statistics are sent, players there who have reached their country's age of digital consent see the "Ad & data choices" card. It asks two questions: "Ads picked for you" (may our ad partners use information from this device to pick the reward videos you might like? If you say no, the videos work the same, just not picked for you) and "Anonymous play data" (may the Game tell us how your nights go, such as which ones are too hard, so we can balance it? See Play statistics). "Yes to both" and "No to both" are the same size and color, "Choose each" lets you answer the two one by one with nothing picked in advance, and "Privacy policy" opens this page. The first time, the card stays until you answer.
Your answers stay on this device, like the age answer: they aren't synced to your other devices, and each device asks once. You can change them at any time in Settings: tap "Change" next to "Ad & data choices". The "Share anonymous play data" switch in Settings is the same answer as the second question. A change applies at once: the ad networks are told your new answer about videos, and turning play data off stops it straight away. Which videos you can watch, and how often, never depends on your answers.
The age of digital consent is the age from which you can give this kind of consent yourself. The Game uses 13 in the UK, Belgium, Denmark, Estonia, Finland, Latvia, Malta, Portugal, Sweden, Norway and Iceland; 14 in Bulgaria, Cyprus, Italy and Spain; 15 in the Czech Republic, France, Greece and Slovenia; and 16 in the rest of the region, including Germany, Austria, Lithuania, Switzerland, Guernsey, Jersey, the Isle of Man and Gibraltar. Territories use their country's age (for example 15 in Réunion, 14 in the Canary Islands). Players there who are 13 or over but younger than their country's age aren't asked and are treated as a no to both questions: their videos aren't picked for them, they never see the tracking question on iPhone and iPad, and they send no play statistics. Settings tells them at which age the choices open, and once they reach it the card appears at the next launch (unless they already answered it on this device). The Game doesn't ask for a parent's consent instead.
To tell whether you're in the region, and which country's age applies, the Game looks at the country of your App Store account on iPhone and iPad, and at your device's region setting and the countries of your SIM card and mobile network on Android. It doesn't use your IP address or your location for this, so if your App Store account is from a country outside the region, the Game treats you as outside it even if you live there. If any of these countries is in the region, you're treated as in the region, and the highest of their ages applies. If the Game can't tell your country at all, it treats you as in the region and uses 16. It checks again each time the Game starts, and nothing is sent anywhere for this.
Reward videos (advertising)
The Game's only ads are reward videos, shown through Unity LevelPlay, a mediation service from Unity Technologies (formerly ironSource), which picks a video from ironSource Ads or Unity Ads. A video plays only when you tap to watch one: to get back up after your hero is knocked out, for double coins after a night, for one extra reroll in a night, for free gems in the Shop (three times a day), to open the free toy chest (every 4 hours) or to double the bedtime gift. You get the reward only for a video watched to the end. There are no ads between nights, no banners and no video that starts by itself. The Game starts the ad software only after the age question has been answered (and, where they apply, the Ad & data choices card and the tracking question below), so the ad networks know how to treat the player from their first request. Once started, the ad software loads a video in advance so that one is ready when you tap, so the ad networks receive the information below whenever the Game is open, even if you don't watch a video.
The Sweet Dreams Pass, a one-time purchase, gives every one of those rewards at once, without a video. If you own it when the Game starts, the ad software isn't started at all and the tracking question isn't asked. If it arrives while the Game is running (bought, restored, or synced from another of your devices through iCloud or Google Play Games), the Game requests no more videos from that moment; the ad software, already running, can't be stopped before the Game closes, but the Game asks it for nothing more.
To show and measure videos and to prevent fraud, these ad networks receive, through their software built into the Game: your IP address and the approximate location they work out from it; device and app information (such as device model, operating system, language, screen and app version); device and installation identifiers other than the advertising identifier (such as an ID for this installation of the Game and, on iPhone and iPad, the identifier for vendor); diagnostics; how you interact with the videos; and, where allowed, your device's advertising identifier: on iPhone and iPad the IDFA, only if you allow tracking, and on Android the advertising ID, unless you've deleted it in your device's settings. Unity Ads may also receive information about in-app purchases. Players under 13 are flagged as children and their advertising identifier isn't used (see Age question). The ad networks use this information under their own privacy policies: Unity's privacy policy for game players (Unity Ads and Unity LevelPlay); ironSource is now part of Unity, and its old privacy page leads to Unity's privacy center. On iPhone and iPad, the ad networks can also use Apple's SKAdNetwork, which lets an advertiser count the installs its videos bring without identifying you.
On iPhone and iPad, players 13 and over are asked once, with Apple's App Tracking Transparency prompt right after the age question (or, for a player who turns 13 later, at a launch after that), whether the ad networks may use their advertising identifier (IDFA) to track them across other companies' apps and websites. The Game's explanation in the prompt reads: "Allowing tracking lets our ad partners pick reward videos that fit you better. The game works the same either way." In the EEA, UK and Switzerland, this prompt appears only after a yes to "Ads picked for you" on the Ad & data choices card (if you change it to yes later in Settings, at the next launch). It's never shown to players under 13 or to owners of the Sweet Dreams Pass. If you don't allow it, videos aren't personalized with that identifier. You can change your answer at any time in iOS Settings > Privacy & Security > Tracking. On Android, you can reset or delete your advertising ID, or opt out of ad personalization, in your device's Settings > Privacy > Ads (the wording varies by device). Where your Android device supports them, the ad networks may also use Android's ad privacy features (ad topics and ad measurement), which you can turn off in your device's ad privacy settings.
In the European Economic Area, the UK and Switzerland, videos are personalized only if you say yes to "Ads picked for you" (see Ad & data choices). The Game tells the ad networks your answer before they start. With a no, and for players younger than their country's age of digital consent, the ad networks are told there's no consent: the same reward videos are there, just not picked for you, and on iPhone and iPad the tracking question isn't asked.
Copies of the Game that don't come from the App Store, TestFlight or Google Play (such as the development builds our team installs for testing, or an Android copy installed from anywhere other than Google Play), Android emulators and Google Play's automated test devices show the Game's own test videos instead. They're labelled "TEST AD · REWARDED" from start to finish and say "This is a test ad from the game itself: no real ad was loaded and nothing is tracked." They're drawn on the device, load nothing from the internet and send nothing to the ad networks; with them, the ad software isn't started and the tracking question isn't asked. Our team can also switch videos off on its own phones, which then give every reward at once.
We list the companies authorized to sell ad space in our games in our app-ads.txt file, at greenfieldlabs.llc/app-ads.txt. It helps advertisers check that the ads they buy really appear in our games; it contains no information about you.
Play statistics (Unity Analytics)
To find nights that are too hard, balance the Game and fix errors and slow spots, the Game sends gameplay events to Unity Analytics, a service of Unity Technologies (see Who is responsible). The Game calls them "anonymous play data" because they never include your name or contact details. Strictly speaking they're pseudonymous: they're tied to a random ID for your installation of the Game (and a device identifier, below), not to you by name. Whether they're sent depends on your age and where you are:
| Player | Play statistics |
|---|---|
| Before the age question is answered | No play statistics are sent. |
| Under 13 | Never sent, and Settings says "Play data isn't collected on this device." Outside the EEA, UK and Switzerland, sharing starts by itself from the player's 13th birthday (as worked out from the age answer), unless it's then turned off in Settings. |
| 13 and over, outside the EEA, UK and Switzerland | On by default. Turn it off at any time in Settings ("Share anonymous play data"). |
| 13 and over in the EEA, UK and Switzerland who have reached their country's age of digital consent | Sent only after a yes on the Ad & data choices card or the "Share anonymous play data" switch. Turn it off again at any time. |
| 13 and over there, but younger than that age | Never sent until they reach it (see Ad & data choices). |
Turning sharing off stops it at once: nothing recorded after that is sent.
The events describe what happens in the Game: at the start of each session, the days since you started and since you last played, your highest night, the nights you have played, your coin and gem balances, your bedtime gift streak, the heroes you own, your power-up ranks, Toy Workshop levels and stars, the platform and the kind of installation (a store install, or one of our test installs); screens opened and settings switched on or off; each night started and finished (for example the mode, night, room, lap and special rule, your hero and its level, your Dream Card, which try it was, the Brave Blanket, the result and stars, how long it lasted, the level your hero reached, the nightmares defeated, the damage taken, how close you came to beating the night's captain or boss, what knocked your hero out, whether you got back up and how, the coins and gems it paid, evolutions, chests and treasure prizes, whether the Golden Wind-Up Mouse came and was caught, your toys and treasures at the end, and the rerolls, skips and banishes you used) and which button you pressed on the results; coins and gems earned and spent, and why; power-ups, Toy Workshop levels, heroes, hero levels and Dream Card levels bought; awards; the bedtime gift, daily quests and kept streaks; Shop purchases started and finished (the product and whether it went through, not your payment details); which reward video you tapped, whether one was ready and whether it was watched to the end, and rewards given without a video; story pages read; the announcements of something new you saw, the goals you tapped and the laps you finished (with the lap's stars, the hours of play it took and the lap gift you picked); your answer to the reminder offer, and which reminder you opened the Game from.
To find and fix problems, the Game also sends how smoothly each night ran on your device (average, typical and slowest frame times, the share of slow frames, the most nightmares on screen at once, the most memory used by the Game's scripts, and whether the Battery saver setting was on), and short error reports when an error happens while you play. An error report holds the error message with file and folder paths, long IDs and all numbers removed (at most 120 characters), the name of the function where it happened (without file names or line numbers), the screen you were on, the build number and the kind of installation, and a code made from the cleaned-up message and the top few function names that groups identical errors. Each error is reported once per launch, at most ten per launch; nothing else from the Game's logs is sent.
The events never include your name, your age answer, your email, your location, anything you type or the advertising identifier.
Unity's software adds its own information: a random installation ID (created on your device the first time the Game starts, and the same for every event from that installation), the device model, operating system, processor and graphics chip, memory, screen size, language and region setting, app version, battery level and volume setting, and when sessions start and end. It also includes a device identifier: on iPhone and iPad, the identifier for vendor (IDFV), which is the same for all of our apps on that device; on Android, an identifier Unity's engine derives from the device's Android ID. Never the advertising identifier. Unity also receives your IP address when the Game sends play statistics, and works out your country from it. With real purchases, Unity's in-app purchase software also records, while you share play data, each purchase (the product, its price, the store's transaction ID and the store receipt) and each failed purchase (the product and the reason). Unity keeps this data for 13 months by default. We use it only to run and improve the Game, never for advertising, and we don't combine it with what the ad networks collect.
To delete your play statistics, tap "Delete my play data" in Settings. It's there for every player 13 and over (in the EEA, UK and Switzerland, from their country's age of digital consent), even when sharing is off. After you confirm, the Game turns sharing off and asks Unity to delete the play statistics tied to this installation's ID; your game progress stays. You'll see "Deletion requested. Sharing is off." Unity's software keeps sending the request, across launches if needed, until Unity has it, as long as you leave sharing off and keep the Game installed: turning sharing back on before the request has reached Unity cancels it. Unity then deletes the data from its servers. If Unity's services aren't running at that moment, the Game says it couldn't reach the server instead: sharing is still off, and you can try again later. The request covers this installation of the Game: if you deleted and reinstalled it, data sent by the earlier installation has a different ID (see Your rights).
In-app purchases
Purchases are processed by Apple through the App Store on iPhone and iPad, and by Google through Google Play on Android. We never see or store your payment details. The Game talks to the store through Unity's in-app purchasing software, records what you bought on your device (and in your iCloud or Play Games copy) and, as described above, reports purchases to Unity Analytics while you share play data. Purchases that are waiting for approval (such as Ask to Buy, or a payment that completes later on Google Play) are delivered once they're approved.
The Game has no subscriptions. The Starter Pack (the Robo Pal hero, 300 gems and 5,000 coins), the Sweet Dreams Pass (every video reward at once, without a video) and the Coin Doubler (double coins from every night) are permanent and can be restored with "Restore Purchases" in Settings or the Shop on a device signed in to the same Apple Account or Google account; they also sync with your saved game, through iCloud on iPhone and iPad and through Google Play Games on Android. The five gem packs are used up when you buy them and can't be restored.
Reminders
The Game can send friendly reminders: when the free toy chest is full again, for tomorrow's bedtime gift (with your streak, once you have one), for the day's Daily Dream (with its room and rule), and a hello from your hero after three days and after a week away. They're at most one a day, only in the late afternoon (between 4 and 7 pm), never at night, and at most five are planned at a time. They're scheduled on your device: there are no push notifications, and the reminders' text is never sent anywhere. The Game offers them once ("Want a reminder?"), after your second night won, never when you first open it, and asks for your device's permission only if you say yes. While you share play statistics, the Game reports your answer to that offer, turning reminders on or off in Settings, and which reminder you opened the Game from (see Play statistics). You can turn them off in Settings ("Reminders (gifts, chest, Daily Dream)"), or in your device's notification settings.
Other device features
The Game doesn't use your camera, photos, microphone, contacts or location. Apart from reminders and, on iPhone and iPad, Apple's tracking question, it asks for no permission. It uses vibration (haptics), which you can turn off in Settings. On iPhone and iPad, it uses Game Center for awards if you're signed in to Game Center: it sends the awards you earn and your progress toward them to Apple, which shows them in Game Center, and it doesn't read your Game Center name or player ID. If you're signed in, Apple may show its Game Center welcome banner when the Game starts; the Game never asks you to sign in at launch. On Android, it uses Google Play Games for awards and to back up your saved game, if you're signed in to it (see Google Play Games). The bedtime gift, daily quests, the Daily Dream, the free chest and the daily limits on videos use your device's date and time. The "Privacy policy" button in Settings, and the one on the Ad & data choices card, open this page in your browser.
Other companies involved
Unity Technologies provides the game engine, Unity Analytics, in-app purchasing software, Unity LevelPlay and Unity Ads. ironSource (a Unity company) provides ironSource Ads. Apple provides the App Store, iCloud, Game Center and TestFlight; Google provides Google Play and Google Play Games. The Unity engine itself also sends basic hardware and software details (such as the device model, operating system, processor, graphics chip and memory) to Unity when the Game starts. This is part of the engine and separate from play statistics: it doesn't wait for the age question and doesn't depend on the choices described in this policy. Each handles information under its own privacy policy: Unity, ironSource (now part of Unity: Unity's privacy center), Apple (including iCloud and Game Center), Google (including Google Play Games). Unity processes play statistics for us under its Data Processing Addendum (see Who is responsible). Unity and ironSource may process information in the United States and other countries (see Transfers outside Europe).
What we don't do
| We don't | Details |
|---|---|
| Ask for your name, email, contacts, photos or precise location | There's no account with us. On iPhone and iPad, iCloud and Game Center use the Apple Account already on the device; on Android, Google Play Games (Google's service) signs you in with your own Play Games profile, by itself or from Settings, and your Play Games nickname and player ID go only to Google. |
| Show ads you didn't ask for | The only ads are reward videos you tap to watch: no ads between nights, no banners. The Sweet Dreams Pass gives every reward without a video. |
| Run our own servers | The Game talks only to Unity's services, the ad networks above, and Apple's or Google's store and services (including iCloud, Game Center and Google Play Games). |
| Send your age anywhere | Your age answer stays on this device only, and isn't part of your iCloud or Play Games copy or of play statistics. The ad networks are only told whether to treat the player as a child or as under 16 and, in the EEA, UK and Switzerland, whether the player agreed to personalized videos. |
| Use the advertising identifier of players under 13, or collect their play statistics | They're flagged as children to every ad network, never asked for tracking, and send no play statistics. |
| Sell or pass on your information ourselves | We don't sell or pass on anything ourselves. The ad networks' software collects what's listed under Reward videos directly. Players under 16 are flagged so the ad networks don't sell or share their information. |
Beta testing
If you test a pre-release version through Apple TestFlight or a Google Play testing track, Apple or Google shares limited information with us, such as your name or email address (as entered in your invitation), device and app version, crash reports and any feedback you choose to send. We use it only to improve the Game. See TestFlight & Privacy. Test versions otherwise work as described in this policy: on a phone or tablet, they show real reward videos, as the released Game does. Purchases in TestFlight use Apple's test system and aren't charged. On a Google Play testing track, purchases are free only for accounts we've set up as license testers; anyone else is charged as usual. The first test versions, made before real videos were added, show only the Game's own pretend videos, which load nothing and send nothing, and don't ask "Ads picked for you"; in the EEA, UK and Switzerland, a later version asks it once. The first Android test version, from November 2, 2026, doesn't use Google Play Games: its saved game stays on the device and its awards in the Game.
Children
The Game is made for a general audience of 13 and over. It isn't in the App Store's Kids category or Google Play's Families program, but younger children may play it too. That's why it asks every player's age once, before any videos or play statistics start (see Age question), and protects players under 13: the ad networks are told they're children, show them only videos that aren't based on them and don't receive their advertising identifier (on Android, only networks certified for Google Play's Families program are used), the Game never asks them for tracking permission, and it sends no play statistics for them at all. Videos are always the player's choice. The ad networks still receive the other information listed under Reward videos, such as the IP address and device information, to show and count videos and to prevent fraud, and the Unity engine sends its basic hardware details for every player (see Other companies involved). For players 13 and over, play statistics are used only to run and improve the Game, never for advertising, and can be turned off and deleted in Settings; in the EEA, UK and Switzerland they're sent only with a yes from players who have reached their country's age of digital consent (see Ad & data choices). iCloud and Game Center are Apple's services in the player's own Apple Account, and Google Play Games is Google's service in the player's own Google account, used under Apple's and Google's rules for children's accounts; nothing from them reaches us. Parents can also block or approve purchases with Apple's Screen Time and Ask to Buy, or Google Play's parental controls. If you believe a child's information has been collected in a way this policy doesn't describe, contact us and we'll help.
Who is responsible
Greenfield Labs LLC is responsible for the information this policy describes that the Game handles for us (under the GDPR, we're its "controller"). You can reach us at support@greenfieldlabs.llc. Unity processes play statistics for us, as our processor under Unity's Data Processing Addendum. The ad networks handle what their software collects under their own privacy policies (see Reward videos), and Apple and Google do the same for their stores, iCloud, Game Center and Google Play Games.
In the EEA, the UK and Switzerland, we send play statistics to Unity Analytics, and the ad networks may personalize videos, only with your consent: your answers on the Ad & data choices card (or the "Share anonymous play data" switch, for play statistics) and, on iPhone and iPad, Apple's tracking prompt. You can withdraw it at any time in Settings (and in iOS Settings for tracking). That stops further collection but doesn't undo what was already sent; "Delete my play data" does that for play statistics. Saving your game, keeping your settings and delivering what you buy happen on your device and through Apple or Google, to provide the Game you asked for. If you email us, we use your message and address only to answer you. Reward videos that aren't personalized are how the free rewards are paid for: to show and count them and to prevent fraud, the ad networks receive the information described under Reward videos.
You don't have to give us any information to play. The age answer is required, but it stays on your device. Play statistics, personalized videos and Google Play Games are optional, and so is every video. The ad networks' software receives the information listed under Reward videos whenever it runs; if you own the Sweet Dreams Pass, it isn't started from your next launch.
Transfers outside Europe
Unity and ironSource may process information in the United States and other countries outside Europe, where data protection laws may differ from yours. For play statistics, Unity's Data Processing Addendum includes the European Commission's Standard Contractual Clauses, with the UK's addendum and the changes needed for Switzerland, for transfers out of the EEA, the UK and Switzerland. Unity's privacy policy for game players, which covers Unity Ads and Unity LevelPlay, says Unity uses Standard Contractual Clauses for transfers of personal data from the EEA and the UK to countries without an adequacy decision. Apple and Google explain their own transfers in their privacy policies.
Keeping information safe
We don't keep your information on servers of our own. Your saved game stays on your device and in your own iCloud, Google Play Games Saved Games or device backups. Play statistics travel to Unity over encrypted (HTTPS) connections and are kept by Unity under its Data Processing Addendum, which sets out the security measures Unity must take.
Your rights and deleting your data
Depending on where you live (for example under the GDPR in the EEA and UK, Swiss data protection law, or the CCPA in California), you may have rights to access, correct or delete personal information about you, to get a copy of it, to object to or restrict its use, to withdraw your consent at any time, to opt out of its sale or sharing, and to complain to the data protection authority where you live.
Much of this you can do in the Game: "Share anonymous play data" and, in the EEA, UK and Switzerland, "Ad & data choices" in Settings change or withdraw your consent, and "Delete my play data" asks Unity to delete your play statistics (see Play statistics). Your saved game and your privacy answers are removed from a device by deleting the Game (and any device backups that contain it). On iPhone and iPad, "Reset progress" also starts the iCloud copy over (keeping the items listed above), but the Game has no option that deletes the copy entirely: it is stored in your Apple Account and is removed only if that account's iCloud data is deleted (Apple handles requests about your account at privacy.apple.com). On Android, "Reset progress" starts the Play Games copy over the same way, and you can delete the copy from your Play Games profile (see Google Play Games); Google handles requests about your Google account at myaccount.google.com. For information the ad networks hold, including opting out of its sale or sharing for personalized videos, you can turn off tracking or reset or delete your advertising identifier (see Reward videos) and use their own privacy requests: Unity (Unity Ads and LevelPlay; ironSource is part of Unity).
You can also ask us by email, at the address below, to delete your data, for a copy of your play statistics, or for help with any of these; we handle requests about play statistics with Unity. There's no account with us, and the Game doesn't show its installation ID, so we may not be able to find the play statistics from your device: "Delete my play data" is the surest way to delete them. The only other personal information we may hold is what you send us by email, which we use only to reply and delete when you ask, and what Apple or Google shares if you're a tester. Apple and Google handle requests about your purchase history.
Changes
If this policy changes, we'll update this page and its effective date, before any version of the Game that collects information in a new way is released.
Contact
Questions or requests: support@greenfieldlabs.llc